A structured approach to enablement and execution

Our methodology ensures consistent quality, clear deliverables, and measurable outcomes across both business units.

Our Approach

LCCM Enablement System™

A unified methodology that governs both business units. Whether you choose training or delivery, the same operating discipline and quality standards apply.

The system ensures that every engagement, whether enablement or execution, follows a structured approach with clear phases, defined deliverables, and measurable outcomes.

Consistent quality across all engagements

Clear phases with defined deliverables

Measurable outcomes, not vanity metrics

Seamless coordination between business units

DIY Enablement

ENABLE™ Framework

A structured approach to building internal capability through training and enablement. Used by LCCM Academy for all enablement engagements.

Assess

Understand current state, gaps, and goals through structured discovery

Design

Create tailored enablement programs aligned to your specific context

Train

Deliver engaging, practical training that builds real capability

Embed

Reinforce learning through coaching, artifacts, and change management

Measure

Track adoption and capability uplift with meaningful metrics

Learn more at LCCM Academy

DFY Hybrid Delivery

DEPLOY™ Framework

A structured approach to performance marketing with growth systems. Used by LCCM Digital for all delivery engagements.

Diagnose

Audit current state, identify gaps, and define growth objectives

Engineer

Design systems, workflows, and infrastructure for scalable growth

Produce

Create campaigns, content, and assets aligned to strategy

Launch

Deploy campaigns with proper tracking and attribution

Optimise

Continuously improve based on data and performance insights

Yield

Measure and report on pipeline and revenue outcomes

Learn more at LCCM Digital

Measurement philosophy

We distinguish between capability metrics and growth metrics. Both matter, but they measure different things.

Capability Metrics

For enablement outcomes

Measure whether people can do what they need to do. Focus on adoption, competency, and sustained behaviour change.

Adoption rates and usage patterns
Competency assessment scores
Behaviour change indicators
Process compliance rates
Knowledge retention metrics
Time to proficiency

Growth Metrics

For pipeline outcomes

Measure whether marketing activities drive business results. Focus on pipeline, conversions, and revenue attribution.

Pipeline value and velocity
Conversion rates by stage
Cost per acquisition
Return on ad spend
Lead quality scores
Revenue attribution

Our commitment: We measure honestly and report transparently. We do not inflate metrics or claim credit for outcomes we did not influence. Responsible measurement builds trust.

Choose your path

Whether you want to build internal capability or have us execute for you, we have a clear path forward.

DIY Enablement

Train your team to use tools and workflows confidently. Build lasting internal capability.

Train my team

DFY Hybrid Delivery

Performance marketing with growth systems behind it. We build and run it for you.

Build and run it

Not sure which path is right? Let us help you decide