Choose the right path
Two business units, two approaches to growth. Compare them side by side to find the fit for your organisation.
| Aspect | DIY Enablement LCCM Academy | DFY Hybrid LCCM Digital |
|---|---|---|
| Best for | Organisations that want to build internal capability and have teams execute independently | Organisations that need results now and prefer external execution with internal visibility |
| Buyer roles | L&D leaders, HR directors, operations managers, internal enablement teams | Marketing directors, founders, growth leaders, revenue operations managers |
| Primary outcome | Capability uplift: teams can confidently use tools, follow processes, and sustain adoption | Pipeline outcomes: leads, conversions, and revenue with proper tracking and attribution |
| Delivery style | Training programs, workshops, coaching, enablement artifacts (SOPs, playbooks, templates) | Done-for-you execution with regular reporting, optimisation, and strategic guidance |
| Typical deliverables | Training curriculum, certification programs, playbooks, adoption dashboards, change management support | Campaign management, funnel builds, CRM workflows, automation, tracking setup, performance reports |
| Timeline options | Programs from 4 weeks to 6 months depending on scope and team size | Ongoing retainers with initial setup phase of 4 to 8 weeks |
| Measurement approach | Capability metrics: adoption rates, competency assessments, behaviour change indicators | Growth metrics: pipeline value, conversion rates, cost per acquisition, return on ad spend |
| Next step | Discuss your enablement goals with LCCM Academy | Discuss your growth targets with LCCM Digital |
How to decide
A simple framework to help you choose the right path.
Identify your goal
Are you trying to build internal capability, or do you need external execution to drive growth?
- Do you have a team that needs to learn new tools or processes?
- Do you need marketing results but lack the internal resources?
- Are you looking for both capability building and execution support?
Choose your lane
Based on your goal, select the path that fits your organisation's needs and resources.
Your team executes, we enable
We execute, you have visibility
Take the next step
Connect with the right business unit to discuss your specific situation and requirements.
Frequently asked questions
Common questions about choosing between DIY and DFY.
Choose your path
Whether you want to build internal capability or have us execute for you, we have a clear path forward.
DIY Enablement
Train your team to use tools and workflows confidently. Build lasting internal capability.
Train my teamDFY Hybrid Delivery
Performance marketing with growth systems behind it. We build and run it for you.
Build and run it