Image is Everything - The Hospitality Professional

“I believe in manicures. I believe in overdressing. I believe in primping at leisure and wearing lipstick. I believe in pink. I believe happy girls are the prettiest girls.” Audrey Hepburn

According to world-famous fashion and style icon & fabulous actress Audrey Hepburn, dressing up to the nines, wearing makeup with finesse and being happy inside are essentials for a positive image. A person’s image speaks volumes before they even say a word. What does your image say about you? Do you make the best impression each time you walk into a room or meet your potential customers? What we do in image coaching is train and gently coax you to look, behave and communicate in the best way you possibly could.
Course Objectives
We believe every individual has room for improvement even if they may not think so. And that's our job, to bring the best out of that individual, so they can look their best, feel really confident and blow their audience away with their presence. This program aims to equip participants with the tools they need to put their best foot forward at all times. Not just during or right after the program but hopefully for a lifetime. It aims at overcoming roadblocks and taking the participants from vision to action creating an image consistent with the impeccable standards of the hospitality industry.
Course Duration
1 Day
Who should attend
All Frontline Personnel and Professionals
  • AV presentation
  • Individual & group discussions
  • Role-play
  • Questionnaires
  • Notes
Course Leader
Course Modules
Module 1: You are the Message
  • Your role as Ambassador of the hotel
  • What others see when they look at you –how you’re judged
  • The ABCs of Image
  • Elements of first impressions
  • Your packaging – The visual PAR factor/Brand YOU!
  • Albert Mehrabian’s study
Module 2: Etiquette Essentials
  • The importance of Etiquette & Manners at the workplace
  • Appropriate & inappropriate business behaviour
  • Business savvy skills
  • The art of introduction
  • The Handshake
  • Proper phone etiquette
Module 3: Social Networking Skills
  • Breaking the ice
  • Conversation tips in a variety of settings
  • Appropriate & inappropriate conversations during company functions/with customers
  • How to mingle like a pro
Module 4: Deportment/Body Language
  • Verbal & non-verbal communication
  • Poise, posture & personality
  • Facial expressions, eye contact, Rule of 12
  • Graceful sitting, standing, walking
  • Verbal & non-verbal gesturing
Module 5: The Importance of Pristine Grooming
  • Skincare; face, neck, body, hands & feet
  • Appropriate makeup for the hotel industry
  • (A 30-minute makeup demo follows)
  • Basic makeup kit – what is essential
  • Perfumes at the workplace
  • Nail care
  • Hair care, appropriate hairstyles, gel, colour
  • (This is followed by a 30-minute hairstyle demo)
  • Beards & moustaches, how to handle facial hair
  • Camouflaging scars & ridding yourself of excess body hair
Module 6: Uniform Etiquette
  • How to wear a uniform with finesse
  • Uniform “behaviour”
  • Accessories: what is allowed and disallowed with your uniform
Module 7: Personal Hygiene
  • Oral hygiene
  • The ill effects of poor personal hygiene

For further enquiries, please call us at +6 (06) 8500888.

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Registration can be made by filling and submitting the online form below or email us at

Payment shall be made payable to LCCM ASIA SDN BHD (AmBank Account Number: 212-201-200360-6)

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Registration is confirmed once registration form is received via online form/email/mail. Letter of Approval (For Corporate Registration ONLY) must be made available and presented prior to the course.

Cancellation Policy:
Any cancellation must be received in writing within 5 working days prior to the event else full payment will be imposed. Any no-show by registered delegates will be liable for full payment of the program fees.

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