The Alchemist of
Basic Search Engine Optimization

The skills and knowledge covered in this course are sufficient to introduce candidates on Search Engine Optimization and perform lead generations using proven and updated SEO methodology.
Course Objective
This course is primarily designed for people who want to know the techniques to boost online traffics to their webpages using Search Engine Optimization strategies.
Course Duration
14 hours (2 days)
Who should attend
  • Aspiring Internet Entrepreneurs
  • Business Owners
  • Web Designers
  • SEO Professionals
  • Digital Marketing Executives
  • Bloggers
What you will learn
  • Driving organic traffics to the webpages
  • Lead generations for online businesses
  • Keep updated on the recent changes on search engines
  • Cost effective online marketing strategies
Course Leader
Course Modules
Module 1: Introduction of Search Engine Optimization
  • Search Engines Mechanism
  • Organic Versus Paid Search
  • Search Engine Results Page Compositions
Module 2: Building Bonding with Search Engine Optimization
  • Why apply SEO?
  • Advantages of applying SEO
  • SEO Implementation Processes
  • Revelation of Proven SEO Strategies
  • Google Trends
  • Google Keyword Planner
  • Construction of Effective Contents
  • The New Era of Web Content
  • Google Panda
  • The ‘New’ Google – Google Hummingbird
  • On-Page Optimization
  • Keyword Placement Techniques
  • Link Text/Anchor Text Diversity
  • Introduction to Google Analytics
  • Introduction to Google Webmaster Tools
Module 3: Moving Deeper into SEO Anatomy
  • Introduction to Link Building
  • Link Building Techniques
  • SEO Crucial Concepts – Authority, Relevancy and PageRank
  • Link Comparisons
  • Link Acquisition & Attraction
  • No Follow Attribute
  • Types of Links
  • Understanding of Link Diversity
  • Authority Site Links
  • Introduction to Link Discovery Tool
  • Google Penguin
  • Absolute & Relative Links
  • Sitemaps – HTML, XML & Directory Style
  • Absolute Versus Relative Links
Module 4: Play Safe with Search Engines
  • Spam
  • Keyword Stuffing
  • Link Schemes
  • Cloaking
  • Doorway Pages
  • Sneaky Redirects
  • Common Anti-Spam Guidelines
  • Housekeeping of Links
Module 5: Maximizing Blogging Capabilities
  • Introduction to Blog
  • Reasons to Blog
  • Optimizing Blog Posts
  • Tips For Increasing Your Chances For Popular Posts
  • Blog Resources
  • Blog Search Engines
  • Introduction to Trackbacks
  • Undercover the Value of Trackbacks
Module 6: Local Search Engine Optimization
  • Introduction to Local SEO
  • Search Engine Local Business Results – Google, Yahoo and Bing
  • Maximizing the Potential of Local SEO
  • Google Venice
  • Local SEO Complications

For further enquiries, please call us at +6 (06) 8500888.

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Any cancellation must be received in writing within 5 working days prior to the event else full payment will be imposed. Any no-show by registered delegates will be liable for full payment of the program fees.

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